Learning Center

The Learning Center will help walk you through the day-to-day experience of using and understanding Kissmetrics. In a nutshell, these are the major steps your team will be repeating as you use Kissmetrics (or any other analytics platform for that matter).

The Analytics Cycle

1. Decide on which reports you currently need.
2. Assess what new pieces of data you will need to send to Kissmetrics, in the form of events and properties.
3. Choose the method(s) you will be sending data, based on the developer resources available.
4. Implement the event/property tracking and test.
5. Create and run the reports you planned for.

• Step 0 - How to Use Analytics to Move Your Business Faster

  How does analytics fit into improving my business? See the Kissmetrics Demo Account for ideas!

• Step 1 - What We Mean By "Events"

  (Kissmetrics Concept) Events mark when people have done something meaningful.

• Step 2 - Start Installation by Adding Our JavaScript Library to Your Website

  Once you know what KPIs to begin focusing on, let's start creating events, starting with installing our JavaScript Library.

• Step 3 - Recording Your First Kissmetrics Event with Our JavaScript

  How to add the custom events that address your business' conversions.

• Step 4 - Creating Your First Report

  With your newly-created custom events, let's start exploring different ways to visualize their data.

• Step 5 - What We Mean by "Properties"

  (Kissmetrics Concept) Properties help you group customers into buckets to effectively compare them.

• Step 6 - What We Mean by "People"

  (Kissmetrics Concept) Events and properties are associated with each person, which lets you visualize the entire lifecycle of individual people.

• Step 7 - Identifying Customers

  Use our JavaScript API to call out known customers.

• Step 8 - Your First Event without the JavaScript Library

  Try sending data to Kissmetrics through one of our integrations or other API libraries. We will match the data according to which people are doing the events.