Step 0 - How to Use Analytics to Move Your Business Faster

• Exercise
• Key Takeaways
• Coming Up Next
• Additional Reading
  • Understanding Analytics
  • Experiment with Strategies/Tactics

We can’t show you absolutely all the ways our customers use Kissmetrics to be successful, but we can point you in the right direction. Check out:

Kissmetrics Demo Account

See how a business might set up its different reports (Metrics, Funnels, Cohort Reports, and People Searches). Go ahead and click on each tab to see the different types of reports. You can switch the demo to look at reports for different business types:

• Subscription-based
• E-commerce
• A Mobile App

The question you should consider is this:

What Key Performance Indicators (KPIs) are important for you to be tracking right now?

If you’re a total beginner, our successful customers use Kissmetrics to analyze revenue, A/B test experiments, and ad campaigns or other URL-tagged marketing channels. There are also blog links below to help give you some ideas.

Exercise

Key Takeaways

• Using the demo, get acquainted with the tools available in Kissmetrics.
• Have an idea of what KPIs you will be using Kissmetrics for.

Coming Up Next

• Once you identify your KPIs, we can figure out what Kissmetrics events are needed to find that KPI.

Additional Reading

The Kissmetrics blog and Occam’s Razor are both great resources for learning about analytics. You don’t have to read through all of these at once, but remember to come back to these articles from time to time. You’ll find it immensely useful to get familiar with common tactics in analytics. The more people on your team who can think analytically, the easier it is to make smart decisions for your business.

Understanding Analytics

What’s the starting point? Find your current KPIs for your business.

• General: http://blog.kissmetrics.com/make-web-analytics-work/
• Understand the story behind the data: http://blog.kissmetrics.com/you-vs-the-data/
• Acquisition: http://blog.kissmetrics.com/guide-to-customer-acquisition/
• Activation: http://blog.kissmetrics.com/saas-activation/
• Retention: http://blog.kissmetrics.com/improve-churn-rate/
• Referral: http://blog.kissmetrics.com/the-6-best-growth-hacks/
• Revenue/LTV: http://blog.kissmetrics.com/how-to-calculate-lifetime-value/

Experiment with Strategies/Tactics

• Landing Pages
  • http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/
  • http://blog.kissmetrics.com/landing-page-design-infographic/
  • http://blog.kissmetrics.com/easy-breezy-sign-ups/
• Marketing
  • http://blog.kissmetrics.com/how-to-use-utm-parameters/
  • http://blog.kissmetrics.com/email-clickthrough-rates-skyrocket/
• Conversions
  • http://blog.kissmetrics.com/bounce-rate/
  • http://blog.kissmetrics.com/conversion-funnel-survival-guide/
  • http://blog.kissmetrics.com/saas-activation/