This section contains information explaining how our reporting tools work and their calculation methods.
Learn how to calculate the average number of times an event happens before a conversion event.
Learn how to implement analytics without code or developers
Learn how to get report data without having to login to Kissmetrics to run reports.
Assign credit for conversions to touchpoints in a customer's journey
Kissmetrics Filters is a whole new way to slice and dice the data in your Reports.
The Path Report can analyze and optimize any part of the customer journey you want. Simply pick the conversion point you care about and we'll tell you which paths lead up to it.
Channels is a Kissmetrics property that combines acquisition data from many sources.
Trigger events when someone visits a URL that matches a regular expression.
When there is no clear winner (results are very close, significance reached), what do you do?
How does Kissmetrics know that the improvement we see in a variant is real and not just due to luck?
The A/B Test report helps you determine which A/B test variations are performing better, and whether that difference is meaningful.
Common power reports and how to set them up.
How soon will I be able to see data?
Our People Search helps you find people who share something in common, whether that's an event they all do or a property they all share.
The Cohort report provides a breakdown of the time it took people to do one event to doing another event.
Use `*` to indicate wildcards. Here are many examples of what's possible.
Segment a funnel by one property and by a known value of another property.
The Revenue Report gives you a wholistic view of your revenue and your paying customers.
Some of our report data can be exported to CSV files. Here is a quick reference for which of our reports support it.
The Power Report has a date calculation called "Relative to [segment]". Here's what it means.
The Power Report lets you manipulate all of your events and properties in different ways, like a pivot table.
Kissmetrics is unique because it tracks activity down to the person level. Our Person Details pages help summarize each person's activity.
Our Metrics tool is a quick way to visualize the performance of individual events or properties.
You can create metrics based on one of these calculations.
Live lets you look at the results of calling 'record', 'set', and 'alias' in real-time.
Use our Funnels to examine your visitors' progression through a flow.
Explains how the method we use to calculate conversions in a metric is different from the one we use to calculate conversions in a funnel.
Trigger events when someone visits a URL.
Trigger events when someone submits a form.
Trigger events when someone clicks on an element.
The Event Library lists all of your events. It also contains the Event Wizard, which lets you create new rules to record events without additional code changes.
Get a daily email update of your top metrics with our Daily Metrics Email.
An overview of the different options you have when generating cohort reports.
Kissmetrics contains some advanced settings to fine-tune the Properties you see in your funnel reports.