A/B Test Report

Our A/B Test Report is designed to help you determine whether the results of your A/B test are significant, not significant, or need to run for more time.

If you’d like to read more about setting up an A/B test, please refer to our A/B Testing section.

• What is Certainty of Improvement?

  How does Kissmetrics know that the improvement we see in a variant is real and not just due to luck?

• What other A/B testing experts do when there is no clear winner

  When there is no clear winner (results are very close, significance reached), what do you do?